Search engine Marketing is all about improving the ranking of your website in organic listings (see search engine optimisation), purchasing paid listings or a combination of these and other search engine-related activities

Pay-per-click is literally paying for the number of times that people click through to your website from a chosen search engine. Paid listings are more focussed than organic listings and will attract higher quality links as buyers who click on these ads are generally ready to buy or implement. You can purchase paid listing accounts from search engines such as Google, Yahoo, MSN and Miva.

You can also tailor your landing pages so that customers can link directly to the page containing the information they require, which limits the number of lost potential customers who may not have the time or patience to search through your website.

Absolute Digital can help you with your search engine marketing by setting up your accounts so that you can manage them directly with your chosen search engine, incurring no extra cost, no monthly fees or contracts.

We can provide advice on all aspects of your web presence, from web design to e Marketing . If you would like more information on search engine optimisation or would like to talk through your ideas for the potential of your website, give us a call on 0115 953 4800 .